Back around the first of the year I
wrote about the need for more neighborhood options and decried the
lack of walkable local shopping areas in our subdivisions. I also
have a history of wailing against the suburban shopping layout when I
comes to those missing options. That may be about to change.
Many people look at the Romany Road
Shoppes as a prime example of a walkable shopping area which went out
of favor somewhere in the late '40s. It has buildings which sit
right up on the street and parking behind the stores. It may not
have the required parking but it seldom is necessary to walk an
excessive distance to do your shopping. In short, it serves the
neighborhood to their satisfaction.
Today's developers are working on a
whole different mindset. Shopping areas of that size and nature are
considered too small to be successful and the traffic arrangement is
not to the shoppers liking. These and other reason are always
trotted out as to why such an area will fail, therefore not one such
area has been attempted in over 50 years.
Think about it, no suburban shopper has
been given the choice of such a layout for generations. Walking to a
grocery is nearly unheard of in much of suburbia, simply because they
never did.
The Millienial generation of today
seems to have decided to avoid the suburbs of today and is seeking
the most walkable areas of most cities. This generation is just
beginning to enter the home buying phase of their lives, yet the
still want the walkability when they do. They are driving less –
we are driving less and the walkable shopping areas are not being
built.
This coming month there is a plan
before the Planning Commission for the long delayed Greendale Hills
Shopping Area toward the back side of the Masterson Station
development. It will be off the proposed Citaton Blvd/Greendale Rd
intersection yet still walkable to a large number of residential
units.
As proposed, it is laid out just like
the typical model even though it lends itself to mimic the Romany
Road style with only a few minor tweaks. The number of curb
cuts/driveway access points could be reduced greatly with better
inter-connectivity at the rear of the properties, yielding a better
pedestrian experience for the shoppers.
It appears to me that the design is
being driven by a generic CVS/Rite-Aid/Walgreens style building, with
a drive through, on the sole prominent corner. The drive through is
basically hidden toward the rear, while all other parking is
displayed out front as if it was on sale. The rest of the proposed
structures appear to be purely speculative. Even the apartment over
retail - typical of new Urbanism – buildings are out of place along
the rear property line.
This property still has a window of
opportunity to make this a walkable destination, a local option worth
making the trip by foot.
The B-1 zone, like literally all zones,
has no recommendations for placement of buildings but the B-1 really
sets the tone for a whole neighborhood. Thoughts like this were not
included in the latest re-write of the B-1 zone, and perhaps that
ship has sailed. Royal Caribbean thought that their Granduer of the
Seas was prepared for many more cruises after it latest refurbishment
last year, only to do it again.
The window is open for a better
shopping area. Is there a breath of fresh air?